Going Global A comprehensive global launch strategy is increasingly viewed as the best way to cut through clutter, avoid piracy issues and put your worldwide stamp on the marketplace. Hear from television and gaming marketing executives about how they have [more]
$49.95
The Next New Game As the games business evolves from a product business to a media business, free to play MMOs, casual games and virtual worlds are rapidly growing, garnering tremendous customer adoption, high revenues and growing demand. Join the experts who lead [more]
$59.95
Leveraging Brand Power
Influencers are turned into brand ambassadors by leveraging brand power and bringing value to the gamer. Learn why the gamer is important to brands, how publishers can partner with brands and how to move past product placement to the future of in
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$49.95
New Marketing Avenues Both the digital storefronts of the latest consoles and Accomplishment systems have created new opportunities for traditional and out-of-the-box marketing campaigns – but does embracing them have an impact on sales? Industry experts provide [more]
$49.95
New Marketing Models
and The Repercussions on Self-Regulation
Self-regulation may work when games are sold in stores and marketed in the mainstream, but what is regulation’s role when games are played, sold and marketed on the internet? Industry insiders discuss how self-regulatory
Perfecting the Agency-Client Paradigm Publishers are partnering with advertising agencies for assistance in branding, packaging and intricate mass-market launches. Leading game marketing and agency executives discuss successes and failures and debate best practices in understanding [more]
$49.95
e-marketing for Games:
Case Studies and Best Practices
Mastering the tools of the trade are critical for your next big win. From traditional on-line advertising to email campaigns, website optimization to community marketing, E-marketing experts will explore best practices
Hear the first public results of a major new study conducted by OTX for MI6 on one of the fastest growing segments in the gaming space. We’ve taken a critical look at this burgeoning category and will provide analysis as to where the opportunities
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$29.95
State of Our Art 2008
We’ve looked far and wide for the most effective and inspiring work in advertising, promotion and design. You will walk away with a broader point of view of the creative possibilities applicable to your own brand.
