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| NATPE 2008 Conference Sessions |
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Opening Address - Keynote + Q&A
Keynote by Jeff Zucker, President & CEO, NBC Universal
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$39.95
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Here Today, There Tomorrow
Top executives from major networks are wearing new hats at the helms of the next generation of major players. CAA heavyweight Michael Camacho interviews a panel of transplants who made the transition from top broadcast posts to cable and new media. Looking for some forecasting, from clear skies to storms, these executives can shed some light on what's to come.
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$39.95
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Station Breaks
The New Distribution Model for Local Television The traditional model for local television is clearly changing. Broadband now provides a fully interactive distribution platform that is not constrained to the traditional linear broadcast business model, such as FCC restrictions limiting distribution within a particular DMA. But how will the Internet change the traditional business model for broadcasters from programming decisions, technologies, audience measurement and advertising deliverables? Should fences be put in place to protect local television affiliates? How will content producers adjust to this ever changing business? Is the television business now facing the same disintermediation as other industries, such as the music industry and travel agencies? Are search engines, such as Google and Yahoo, the new players in the digital, " broadcast" world? Could the television station business be obsolete in 10 years? Are there
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$39.95
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How We Got Here
The Talk Show Can we talk? For almost four decades, we have welcomed on-air TV personalities into our homes every day. From alcoholism and animal rights activism to politics and pirogues, we tune in to gauge the climate of the nation, if not the world. The evolution of the talk show is as diverse as the topics of discussion. What used to be a town hall meeting of sorts is now also a venue for fashion trends and self-help gurus. Join veterans and trailblazers in front of and behind the scenes for an inside perspective on the past, present and future of talk shows.
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$39.95
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There's No Such Thing as a Free Lunch
The Internet is not your grandfather's traditional distribution platform. Unlike traditional TV and movie distribution outlets, which are hamstrung by scarcity, high-capital costs, technology and control by relatively few corporate giants, the web is the ideal vehicle for content creators who have successfully mastered the art of utilizing cutting-edge technology and modest tools to produce on a shoe-string budget. As new forms of content emerge, find out how traditional media companies are strategizing to stay in the game. gnam08
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$39.95
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Yes, You CAN Teach Old Media New Media Tricks
The recent onslaught of emerging technologies has caused consternation in the media industry, with traditional media companies asking: "How will these new technologies affect my core business?" Smart companies follow up that question with another: "How can we make new media work for us?" Digital dynamos Google, Yahoo!, Joost and ROO Media discuss their partnerships with forward-thinking traditional media companies and how they can help NATPE attendees bolster revenue.
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$39.95
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Wall Street Gives Guidance
Analyze this. Usually the guys on Wall Street are listening to media companies for guidance concerning long and short term financial results. In this discussion, we turn the tables. Analysts Michael Nathanson, Craig Moffett, Victor Miller and Spencer Wang walk us through the media world to give us their take on how various companies and sectors are "performing" and preparing for the digital upheaval.
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$39.95
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Possibilites and Perils of Internet TV
The television industry is changing. There will be generations who will never experience the nation tuning in to watch the season finale of a popular show. Now, the consumers determine when, how and what they want to watch. What does this mean for content creators and distributors? How do they capitalize on the new market dynamics? Hear the experts' take on the possibilities and perils of Internet TV.
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$39.95
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Alternative Programming
The Real Deal Where's it headed? What's succeeding now? What effect is the strike having on it? You have questions. We're bringing together those who hold the answers. Sean Perry of Endeavor moderates a panel with the heads of major players from the networks about the current state of alternative programming. gnam08
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$39.95
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The Digital Living Room
The lines have been drawn in the battle for the digital living room, but strategies and execution are obscure. Players are lining up with their first generation in-home hubs to coordinate a myriad of devices, formats, content and services. It's a free-for-all involving the biggest names in cable, satellite, telecom, game consoles, and content management devices. It all comes down to what consumers want. This panel examines the high stakes, players, issues and consumer demand.
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$39.95
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