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The Path to International Expansion
Not the Straight and Narrow But Achievable Given the extraordinary growth in the international market place, geographic diversification is a clear imperative. However, experience is showing that this is easier said than done. Regulatory issues, pricing and competition make it difficult to move forward. What are the strategies to move forward given these challenges? Additionally, we will take a look at what Western companies have to offer in this space and how they are addressing international growth.
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$39.95
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Lights, Camera, Lawsuit - Season 6
Come learn how to keep your content out of the courts and on the air. Lawsuits for libel, slander, invasion of privacy, commercial misappropriation, copyright infringement and misappropriation of ideas abound. A panel of media law experts share their tips and advice on how to avoid and limit media liability claims against producers, distributors and content buyers. Other topics open for discussion in this workshop include fair use, clearance issues for music, talent, trademarks as well as protecting your intellectual and literary properties, copyright registration, and distribution agreements.
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$39.95
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Digital Power Brokers
Defining Digital Space While the role that agencies and managers play is well defined in traditional media, their role in the digital arena has not yet been defined. The approach to how those leading the charge and their talent play in this space is multi-faceted. Some view digital as a place to find new work for existing clients or discover new talent while others see it as the only place where they can own content and build a new production paradigm while still others look to Internet content as an opportunity to play venture capitalist. Former Yahoo! and CBS executive David Katz interviews the power brokers in charge of digital/short form content at the top agencies.
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$39.95
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Adventures in Storytelling
Alternate Reality Games Audiences are now living across platforms where their viewing experience is enriched with additional characters that advance storylines and unravel plots beyond weekly broadcasted episodes. Alternate reality games allow the audience to interact with characters and each other in worlds were fiction fuses with reality. Now, both story and audience evolve together. Fast becoming a genre unto itself, cross media production demands new shot callers. What are the roles of executive producers of cross-media? How does technology, distribution, content and social behavior dictate development? With audiences living across multiple platforms in story specific communities, what is the future for traditional television show formats? Brian Seth Hurst, newly appointed second vice chair for the Academy of Television Arts & Sciences and one of The Hollywood Reporter's Digital 50 for 2007, will be our expert resident for this
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$39.95
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Content Strategies for a Digital World
Set top or desktop? Primetime or drivetime? DVD or MP3? Bedroom or boardroom? The migration to digital distribution creates a wealth of choices for programmers and producers. But channel and platform proliferation also creates confusion. How do you plan when integrating the Web, mobile, VOD, IPTV, game consoles, retail networks and dozens of other hybrids? How do you plan when advertisers are content creators, and the traditional ad model is under siege? Add skilled amateur producers capturing attention online, and major names going direct to distribution there, too. And with over 40 million interactive homes, where viewers can play along with game shows, extract additional facts during broadcasts, and even order pizza with the remote, it’s no wonder confusion reigns. Join these innovators discussing planning in a chaotic climate.
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$39.95
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Empowered by Fans
Harnessing the Power of Your TV Fan Base Thanks to social media, networks and producers are starting to realize that fans carry more influence than ever before. But how can the entertainment industry work most effectively with its worldwide network of fans to improve television show performance and popularity? Specifically, how can networks reach outside the walls of their own Web-based communities and tap into huge independent fan sites? One such community -- TVLoop -- now has 10 million registered users. What effect will powerhouses like this have on television? This panel features execs from fan sites, networks and producers who are working together to harness the power of fans. gnam08
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$39.95
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Cecile Frot-Coutaz
Cecile Frot-Coutaz, CEO, FremantleMedia, North America Coffee is a beverage best served with the CEO of FremantleMedia North America (FMNA), the U.S. production division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world, with production operations in over 22 countries and programming in over 40 territories. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon American Idol (FOX), The Next Great American Band(FOX), America' s Got Talent (NBC), Thank God You're Here(NBC), The Janice Dickinson Modeling Agency(Oxygen), Property Ladder (TLC), Family Feud (syndicated), Temptation (syndicated),Million
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$39.95
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Jeff Berman
Jeff Berman, General Manager, MySpace TV At the helm of one of the most popular websites in the world, Berman is one of the masterminds behind MySpace, the online, interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. Boasting over 90 million users referring to each other as friends, it has evolved into a virtual meeting ground for work and play. Trading business cards could soon be a thing of the past as people simply direct others to their MySpace page. Start your day with a cup of java and a hearty discussion about this phenomenon.
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$39.95
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Opening Remarks, Keynote & Q&A
Shelly Lazarus, Chairman & CEO, Ogilivy & Mather With an international roster of clients that includes such leading companies as American Express, Ford, IBM, and Unilever, Ogilvy’s 360-degree branding gives clients a way to break through all the commercial message clutter that is out there. When you live in a world where company names or mottos can be found on fresh fruit, where banner ads jump out of every web site, and where you would be pressed to spend an hour of your day without seeing a commercial impression of some kind, making your message stand out becomes even more important. Lazarus's approach at the helm of Ogilvy has made an impression with influential clients. Join us for this keynote plus Q&A with one of the world’s most powerful advertising executives.
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$39.95
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Don't Interrupt, Engage
Creating and Marketing in the Digital Age Consumer empowerment + the Internet + DVRs + commercial ratings = a whole new marketing age, one in which the intrusive model is less effective and engagement is the buzzword. This panel will explore how advertisers are evolving their offerings to respond to, and respect, audiences. From single sponsorships to new ad formats, from expanded-length DVR ads to episodic commercials, find out how savvy marketers are turning a potential threat into an opportunity.
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$39.95
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