Tim Armstrong, President, Advertising and Commerce, North America Google

A media maven and one of the 100 people to know according to Advertising Age and Media Magazine, respectively, Armstrong presides over Google's North American ad sales and operations teams. His team provides customers with local partnerships as well as centralized sales and services. They work with some of the world's most widely recognized brands and advertising agencies, as well as some of the fastest growing medium-sized companies. His arrival to Google in 1999 helped grow the company into the advertising network it is today. Suffice to say, he has a lot to offer in terms of experience, industry knowledge and business savvy. Join us for this one on one with one of the most influential men working for one of the most influential companies in the world. 

How Will the Shift Shape the Model?

Cultural Identity continues to redefine what we have long considered a mass market. Very quickly the minority consumer is becoming the majority audience, and the television industry will need a new model to effectively engage these consumers and follow the billions of dollars they spend each year. The industry has a model, and it works. Renetta McCann will connect the dots and explain how the gaps can be filled to deliver connectivity, addressability and measurement. 

The Gamekillers

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Capturing the Moment

Michael Kassan and Kevin Wall, founder of Live Earth, focus on the building of a brand using Live Earth: The Concerts for a Climate in Crisis as an example. On July 7, 2007, Live Earth brought together 150 musical artists on 7 continents for 24-hours of music, broadcast across television, broadband, radio and wireless platforms reaching 2 billion of the world’s citizens to raise awareness for the climate crisis. Breaking worldwide audience records for broadcasts on television, radio, and wireless, Live Earth was also named the most-watched online entertainment event in history with 15 million simultaneous streams (on 7/7/07) and a total of 80 million streams on MSN. In only nine months, Live Earth built a global brand founded upon the marriage of entertainment and a solutions-driven message of personal responsibility, then offered it to a worldwide audience through an unprecedented media architecture. Find out [more]

A Marriage Made in Heaven, or Hell?

Join this group of seasoned media executives as they discuss the complex and thorny issues surrounding how advertisers and content creators work together. What are the right components for creative and successful integrated marketing? Who should have a seat at the table, and why? Do competing interests lead more often to success or failure? Is the system detrimental to creative health? This provocative panel will tackle the tough questions. 

Are You Listening? Closing Remarks, Rishad Tobaccowala, CEO, Denou, Chief Innovation Officer, Publicis Groupe Media

At the helm of this unprecedented company, Tobaccowala leads this futures practice that stands inside one of the world's largest communication agencies. Created to anticipate, react and drive changes in traditional marketing and media models, Denuo functions as a plug-and-play unit made of the most recognized and respected thought leaders in digital, interactive and evolving marketing platforms. Find out more about this company and its helmer who simultaneously serves as Chief Innovation Officer of Publicis Groupe Media. 

The Open Media Revolution Will Not Be Televised

Speaker:  Tony Perkins, Founder & Editor-in-Chief, AlwaysOn   

A pioneering media entrepreneur and prominent opinion leader in the digital and investment editorial world, Perkins has been riding the internet and tech wave since way before online even boomed, let alone busted. During that time he penned a best seller that foretold of the dot.com bust. Yet, here he is, still moving forward with new digital projects, looking ahead to the future of new media, while taking time to speak at conferences, see his written work published, and reflect on the digital space’s past. Where does he see emerging technology moving? What lessons has he learned along the way? Join him as he tackles both head on. 

Embracing Enabling Technology

Then: Churning butter, drive-in movies, The Jeffersons and TiVo. Now: Buying butter, Netflix., The Jetsons (Almost!) and streaming broadband players. Technology allows us to do more today than we could yesterday. It aids us in our ability to communicate, consume, cope and create. So, why are many still reluctant to embrace such generous advancements? Well, for one, security is even more of an issue today than ever. Or, is it? Join us on this informative panel of enabling technology pioneers as we make a case for accepting emerging media and discuss preconceived notions about the digital space. 

Michael O'Donnell, President, Social Media, Cisco Systems, Inc.

Michael O'Donnell is President, Social Media, Cisco Media Solutions Group, Cisco Systems, Inc. having joined Cisco in February 2007 thru the acquisition of Five Across, Inc., where O'Donnell was Chief Executive Officer. He has spent over 20 years in the consumer media and technology industries with a number of private, venture capital-backed startups and larger, publicly-traded companies. Prior to Five Across, O'Donnell was CEO of BitPass, Inc. a digital payments company and CEO and Publisher of Salon Media Group, one of the leading Internet media companies (from 1997 thru 2003) where he took Salon public on NASDAQ. Prior to Salon, O'Donnell spent 10 years in senior sales and marketing positions with SEGA, Rocket Science Games, Mindscape, Softkey Software Products and GeoWorks. He is a graduate of the University of California at Berkeley and resides with [more]

The Two Forces Driving the Internet Platform

Internet television is surging in popularity. Consumers want their programming when, where and how they want it. They want it in the home, in the car, in school, in the office, on a plane and during a staff meeting. Yes, consumers have called for the Internet television revolution and advertisers have run with it. They recognized the untapped potential in online advertising long before traditional media vendors. Alongside audiences, they are the ones driving the entire industry. Without advertising revenue, there is no incentive for studios to support the online space. Join Michael D. Kelley of PricewaterhouseCoopers as he moderates this panel of digital executives.